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Branding is much more than creating a snazzy logo… it’s about creating a culture.

Don’t get me wrong, logos are important. In fact, many times your logo will be the first chance you have to capture the attention of your audience and communicate what your organization is all about. Having a logo, a website and corporate identity package in fact are all very important, but too often a critical element of a company’s brand is overlooked. The Physical Space.

A brand should invoke a feeling when your clients or customers experience it. The fonts that are used, the texture of a business card, the image placement on your website; these things are all important in branding. But creating an environment in your corporate offices, a retail space or even an event center should all be conducive to the integrity and culture of your corporate personality.

Want to talk more about this kind of thinking? Head over to my contact page and shoot me a message. We’ll go talk more over a cup of coffee. On me.